If you Google “chiropractic” and search through the images, the first hundreds of photos you see are stock pictures of spines, people holding their backs, and studio images of people getting adjusted.
Do these pictures feel inspiring to you? Do they compel you in any way? Probably not. And maybe you never realized this even matters. But to the millennials, it does.
If you want to make an impact in your city and help change what people think about chiropractic, good chiropractic photography is one of the easiest and best places to start. Here’s are three reasons why you need good photography in your office:
- Millennials connect best through visual stimulation. Think about where most millennials spend their time – on apps like Snapchat, Instagram, Facebook, and Youtube. All these are very visual. Millennials love photography. Not cheesy stock images, but real photographs that show emotion and life on a deeper level.
- Good photography tells a story. In a good picture, you can imagine a narrative to go with it. Your human empathy makes you feel what the subjects are feeling. It’s not enough to show a picture of something getting their back adjusted – what are they feeling while it happens? If you can have photography that captures the joy and life an adjustment brings, people will connect with that and be compelled to seek that joy out. You can show people what life is like when they’re living the chiropractic lifestyle.
- Photography sets people at ease. Photography allows people to experience you and your practice before their visit. Many people have an internal fear of doctors or pain. When they can visualize what to expect, you take away fears of the unknown.
I recently went on a trip that was way more difficult than I imagined (I’m sure being 7 months pregnant didn’t help). But from that trip, I got one beautiful picture of my son and I. For me, that picture made the whole trip worth it. It’s a treasure because it captured the love and joy of family and every time I see it, I can feel those things again.
Good pictures will connect with your soul. If we can show people chiropractic images that connect with them on that level, it won’t be long before they’re a fan for life.
Photography by Abeille Photography.