The Storyteller

We have a 9 year old patient who quit talking after receiving a round of vaccines when he was 2 years old. That is SEVEN years without speaking! After receiving three months of chiropractic care, this weekend he started talking again.

ARE YOU KIDDING ME????!!!! THAT’S AWESOME!!!! (Please take a moment and freak out with me about how amazing that is).

If you’ve been paying attention, I’m sure you have some miracle stories just like this. Hopefully you and your team share them with each other and remind each other WHY what we do is so important.

But many times, that’s where it stops. And we wonder why most people still think chiropractic is for back pain.

One of the most important things you can do to change what people think about chiropractic is to share those miracle stories! And I understand that this is hard to do when you have so many other details to worry about.

So here’s my solution: designate an office storyteller. Seriously, have that be part of their job description. Anytime your team sees a miracle, the office storyteller’s job is to go straight to Facebook and post this amazing story. Try your best to convey just how amazing chiropractic is!!!!! Lots of exclamation points!!! Bonus points if you include the hashtag #WhyChiropractic with a picture! (learn how to make and use your own #WhyChiropractic board here)

The more places you can tell the story, the more people will begin to shift their thinking. A miracle board in your office, your website, Instagram, email blasts….have your office storyteller get creative in how they get the word out.

No matter what you think, stories and ideas can change the world.

About the Author

Hannah Nelson

As founder of ChiroCulture, Hannah's goal is to empower and inspire chiropractors to make the difference they always dreamed of and help them create a better and healthier world.