If you’ve seen or read the Hunger Games trilogy, you’ll remember there is a great line that Haymitch tells Katniss before she’s about to enter the arena for the second time. He tells her, “Remember who the real enemy is.” Even though she’s about to face the other tributes who want to kill her, there is an even bigger battle going on (which I won’t spoil for you).
I read a Donald Miller blog post this week that talks about the importance of your team always having an “insurgent mission.” This is defined as, “something that everyone in the company understands makes it special, gives them pride, and reflects what they’re building in the long term.”
Donald Miller puts it in terms of story. In story terms, this would be the great villain your company fights against. Your staff members are the heroes who wage battle against something in the world that ought not to be.
When we get caught up in the daily troubles of insurance, patients missing appointments, or budgeting issues we can lose our passion. This is partly because we forget who the real enemy is. As chiropractors and CAs we’re up against some big giants. Monsanto, Big Pharma…ultimately all the voices that people are listening to that tell them that sick is normal and they need someone to fix them. But we know the truth – people were born to be healthy. They don’t need a bunch of drugs pumped into them. They don’t need GMOs to make their food better. Breastmilk will always be natural and the best thing to feed our babies. Natural birth is a normal part of life and shouldn’t be something to be feared or intervened with unless absolutely necessary.
Remember who the enemy is and make sure your team knows it. This will keep the passion going and keep the emotional connection to the business. You need that to be there at the core if you want to make a difference.