The third way you can help change what people think about chiropractic is to become a storyteller.
When I first started working as a CA, one of our patients was a little 1 year old girl named Elsa. I kept hearing her mom saying how amazing she was doing and how much better things were now. After a few months, I finally brought it up in our staff meeting and asked what her story was.
Elsa’s mom, Lorrie, had come in when Elsa was 4 months old, at her wits end. Elsa wasn’t eating or sleeping. She had been diagnosed with severe colic, acid reflux, and gastrointestinal problems. Her mom had to quit work. She and her husband were on the brink of divorce because of all the challenges. They had tried everything, until someone finally told them they should try taking her to the chiropractor.
Lorrie thought this was crazy but was willing to try anything at this point. They brought Elsa in, and she was screaming so loud that my boss could barely do the initial consult. Finally he said, “I’m just going to check something!!” He checked her atlas, which was way off, did a quick, gentle adjustment with the activator, and Elsa immediately fell asleep.
He sent them home and told them to come back the next day. They came back and said that Elsa had slept through the night for the first time ever.
When I met her, she was a vibrant, thriving little girl. You would have thought she was a different kid. Her whole family was able to get their normal life back.
How awesome is that?? That’s an amazing story!! And if you’re the awesome doctor or CA that I know you are, you have plenty of those stories too.
But what do we do with those stories? Go home, tell our spouse, and then move on? Ask them to write a testimonial that we may or may not use on our website just to get us some more referrals? Boring, and kind of selfish.
We should be shouting those stories from the rooftops, not for our own gain, but to tell people that there is HOPE. There is a better life possible than what Big Pharma tells them.
Storytelling can be part of your daily language. When patients come in and ask how you’re doing, instead of saying, “Oh I’m fine…how about those Seahawks?” You should be responding with ‘I’m doing awesome! I just had a little boy come through here with autism who hasn’t spoken in 7 years. After 3 months of getting adjusted, he’s talking again! Isn’t that amazing?’
Learn the art of storytelling. And if that’s really not your thing, then designate a CA to become the office storyteller. Seriously, make that part of their job description. When you have your team meetings and share miracle stories (which if you’re the awesome chiropractor I know you are, you have regular team meetings where you share miracle stories), have the storyteller take notes and share them on Facebook, your website, a miracle board on the wall, your email blasts – anything you can think of that will spread the message and show people that chiropractic is for so much more than boring old back pain!
Why does it even matter? Back pain makes money, right? It’s the most common reason people miss work. It’s the single leading cause of disability. I’m not saying we should stop helping people with back pain. I’m saying that there is a problem because that’s all people think chiropractic is for. They only know part of the truth. When their back pain is gone, they think they’re done with chiropractic.
Yes, back pain sucks. But what sucks more are the 100 thousand people that die every year from correctly prescribed prescription drugs. What sucks more are the 72 vaccines that kids are scheduled to get by the time they’re 18. What sucks the most is that people think being sick is normal.
But we know better! We know that we’re not meant to be sick. We were designed to be healthy. And it’s time for us to make a ruckus, be bold, and start telling people the whole truth.
Because what happens if we don’t? Big Pharma wins. More people die. And I’m not willing to just sit by and let that happen.
In 2012, there were approximately 44,400 chiropractors in America. There are 2,959,064.44 square miles in America, 94.6% of which is unoccupied, rural land. That leaves only 159,789.48 miles of land that people actually live on. If every chiropractor took responsibility for 5 miles, that would cover 222,000 miles. That means, even if 12,442 chiropractors slack off, every single person in America would have heard the chiropractic message.
You can change the world. All you have to do is start in your own backyard. So get out there, tell the truth, and make a difference! It’s what you were born to do.