How to Start a Movement

While there may be many details involved in starting a movement, there is one thing that never changes. You need a tribe.  According to Seth Godin, tribe is a group of people connected to one another, connected to a leader, and connected to an idea. Everyone wants to be part of a tribe. You can find tribes everywhere. There’s an … Read More

Cultivating Growth

It amazes me that babies essentially double in size their first two years. And learning an entire language, along with crawling, walking, and feeding themselves? That’s a lot of growth squished into a short amount of time. Babies grow so much because we expect it. We come along side them and cheer them on as they roll over, take their … Read More

How’s your grit?

I love the New Year. In the grand scheme of things, it’s really just another day. And some people choose to see it this way. To them, it’s nothing special. But for the rest of us, we see it as a fresh start. It’s a chance to reflect on the previous 365 days, acknowledge what we hope to do differently, and decide … Read More

What do You do with an Idea?

Although I live in Seattle, coffee isn’t my thing. It tastes like dirt in a cup. And too much caffeine gives me the jitters. I have my own version of coffee. It keeps me going all day. It can keep me up all night if I’m not careful. It’s what gets me out of bed, excited to start the day. … Read More

Be Indispensable – A letter to my fellow CAs

Normally I write with chiropractors in mind. Today, I’d like to write to all my fellow CAs. Yes, you heard that right. I’m also a CA. Sometimes this confuses people. I tell them I help chiropractors with marketing, and the automatic question is, “Oh, you’re a chiropractor?” Well, no. But I love chiropractic and I’m good at marketing so I … Read More

What to do When it Feels Like Too Much

Do you remember when you first learned how to swim? Or ride your bike? I can distinctly remember a second of momentary panic. Where my little girl brain was thinking, It’s too much! I can’t do it!  I still get that feeling sometimes. Getting pregnant, having a baby, starting a new business venture, starting to write a book…it can all … Read More

Ninja Marketing

The days of the Ringleader Marketing are over. You remember visiting the circus when you were a kid? The Ringleader was effective because he was loud. He announced the great things that people could see or do. He sold the show. And people listened because he had the microphone. Then imagine the microphone became available to everyone. Everyone got their … Read More

The Rich Test

About 15 years ago, I remember taking an online test to see how rich I was compared to the rest of the world. This test only had four questions and if you answered “Yes” to any one, you were wealthier than the majority of people who had ever lived on the Earth. The questions were: Do you own more than one … Read More

How to be Remarkable

I love the word remarkable. The word itself is something worth remarking about. This is the reason some ideas or products spread faster than others – they are more remarkable. What if our message was remarkable? What if everything we talked about, hung on our walls, put on our website, or said on the phone was something worth remarking about? Chiropractic would explode. … Read More

The Primary Ingredient for Progress

There’s a question I hear a lot of people ask. It takes different forms, and the context is usually different, but the heart is the same. I exercise and eat healthy but I’m still the exact same weight as when I started. Why bother? No matter how much I study, I still get a bad grade. Why do I even … Read More